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Our Name
The Sense of Change LLC
The company name conveys two core concepts: "Sense" and "Change." By integrating expertise in design and industrial-organizational (I/O) psychology, the company utilizes evidence-based strategies to identify underlying issues within organizations and among individuals. This enables comprehensive workplace transformation aimed at achieving sustainable growth for companies, enterprises, and people alike. The company is headquartered in Southern California, USA, and was founded in 2025.
Our Values
Our mission is to integrate Industrial-Organizational Psychology into creativity and innovation, providing more precise evidence-based strategies to drive sustainable growth for organizations and individuals.
Our Values: Evidence-Based • Creativity • Innovation • International Perspective • Ethics • Positive Work Culture
Evidence-Based – Our strategies are grounded in research and proven methodologies. Creativity – We bring fresh ideas and innovative solutions to every challenge. Innovation – Constantly evolving to meet the dynamic needs of organizations and individuals. International Perspective – Integrating global insights to provide forward-thinking solutions. Ethical Standards – Upholding integrity and professionalism in every engagement. Positive Work Environment – Fostering collaboration, growth, and respect for all stakeholders, contributing to effective workplace transformation.
Our Approach
Industrial and Organizational Psychology (IOP) is a scientific discipline that diagnoses workplace factors and provides evidence-based strategies to support sustainable growth in organizational development and employee motivation. Our diagnostic method goes beyond merely highlighting areas for change. Leveraging extensive evidence-based experience, we offer a comprehensive 360-degree diagnostic report that encompasses branding factors, business strategies, and neuropsychological insights to facilitate workplace transformation, helping organizations identify and effectively address their needs.
Our Founder
Our founder, Sara Ip, boasts over 30 years of experience in creative design. Later, she pursued a Master’s degree in Industrial-Organizational Psychology in the United States, acquiring extensive expertise in corporate consulting and organizational change. Her career commenced in 1993 at IKEA Hong Kong as a junior decorator, where her focus and exceptional performance were quickly acknowledged.
Leveraging decades of design-centered experience—including graphic design, interior design, brand promotion, and film production—she has worked across Hong Kong, Shanghai, and the United States. Progressing from an entry-level employee to guest lecturer at universities, she has engaged with diverse fields and levels. Through these experiences, she developed strong insights and comprehensive change-identification capabilities, enabling her to utilize evidence-based strategies to help individuals and organizations accurately identify issues and drive effective transformation for sustainable growth.
In 2025, she served as a member of the APA Division 14, Education & Training Committee in the United States, showcasing her dedication to advancing professional standards and best practices.